We knew Hulu was too good to be true!

Will we find out during the Super Bowl that Hulu is out to destroy the world?

Two very interesting things happened in the past six days.

• On Monday (January 26, 2009), Broadcasting & Cable reported that Hulu "will finally launch an advertising campaign during Sunday's Super Bowl telecast." But that's not all.  The article includes an ominous statement from the company that the ad will "reveal the secret behind Hulu."
• Just four days earlier, on January 22, Hulu filed a trademark application with the United States Trademark and Patent Office to protect the phrase, "An Evil Plot to Destroy the World. Enjoy."

Did we uncover the evil plot early enough to stop it?  Probably not.  So just enjoy.