Plot Synopsis

In 1995 the National Council of La Raza (NCLR) created the ALMA Awards, then known as the Bravo Awards, to honor positive portrayals of Latino music performers, actors, and creative artists from the entertainment industry. At that first ceremony, taped on December 9, 1995 and aired almost three weeks later in syndication, NCLR conferred the first lifetime achievement award to Ricardo Montalban and the prize for outstanding TV program to SESAME STREET. The following year, NCLR held the 2nd annual Bravo Awards in December again, but skipped the ceremony in 1997 when the organization changed the name of the awards to the American Latino Media Arts (ALMA) Awards and moved the ceremony from December to late May or early June. From 1998 through 2002 and then again from 2006 through 2009, inclusive, ABC broadcast the ALMA Awards; there were no awards in 2003, 2004 or 2005. The NCLR skipped the awards ceremony again in 2010, with the annual special returning to primetime TV on NBC in 2011, where it has aired through 2012, switching to MSNBC in 2013. From 2008-2012, the ALMA Awards was taped in late August or early September and broadcast mid to late September, but in 2013 MSNBC started showing the ceremony live. The 2014 NCLR ALMA Awards, hosted by Eva Longoria and Mario Lopez, was broadcast live from Los Angeles by MSNBC on Friday, October 10, 2014 at 10pm ET/7pm PT, featuring honorees: Guillermo del Toro (presented by Zoe Saldana), receiving the Award for Industry Excellence; Selenis Leyva and Dascha Polanco, being honored for Special Achievement in Television for their portrayals of characters Gloria Mendoza and Dayanara Diaz on ORANGE IS THE NEW BLACK; CESAR CHAVEZ, receiving the award for Special Achievement in Film; Pitbull, earning the nod for Special Achievement in Music; and the 2014 Hispanic Recipients of the Congressional Medal of Honor presented by Michael Pena. The one-hour special is immediately followed by AFTER THE ALMAS WITH ALEX WAGNER, airing ive on MSNBC at 11pm ET/8pm PT.
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After a three-year break, the ALMA AWARDS returned on Sunday, November 4, 2018 at 8pm ET/5pm PT on Fuse and FM as a re-imagined 75-minute special, live from the event deck of LA Live in Downtown Los Angeles. Hosted by Wilmer Valderrama, this year's event, THE ALMAS 2018, features performances by Ally Brooke, Amara La Negra, and DJ/host Cipha Sounds. Eva Longoria is honored this year, along with JANE THE VIRGIN cast members Gina Rodriguez, Jaime Camil, and Andrea Navedo. Plus, Parkland survivor Samantha Fuentes and Zero Hour founder Jamie Margolin are recognized as this year's Trailblazer honorees.