Plot Synopsis

BILLION DOLLAR BUYER is a one-hour reality series that follows billionaire hospitality mogul Tilman J. Fertitta, as he personally scouts the United States for the most innovative new products America's entrepreneurs have to offer -- everything from food and drink for his restaurants and casinos, to linens and spa products for his hotels. Fertitta oversees more than 500 properties and over 50 leading restaurant, hotel, and entertainment brands, ranging from Mastro's and Morton's The Steakhouse to Bubba Gump Shrimp Co. and five Golden Nugget Casinos. In each hour-long episode, Fertitta will spend time with two small businesses, sample their goods, get to know the owners, and assess their compatibility with Landry's, Inc. He'll point out flaws in their product and operations, share his expertise, and push for improvements. In the end, he'll decide whether to place a transformative purchase order with one of the companies, both, or neither. The small businesses featured on this series include: Bravado Spice (Houston, TX); East Side Glass Studio (Austin, TX); Further Products (Los Angeles, CA); Galanter & Jones (San Francisco, CA); iPourIt (Lake Forest, CA); Liber Cocktails (Austin, TX); Linoto Linens (New York, NY); Macaron By Patisse (Houston, TX); Manveena's Solutions (New York, NY); Marcellino New York (Huntington Village, Long Island); Rossmore LA (Los Angeles, CA); and The Jam Stand (Brooklyn, NY). Season 2 of BILLION DOLLAR BUYER premiered on Tuesday, November 22, 2016 at 10pm ET/PT on CNBC. In the 12-episode second season, Fertitta is giving a new crop of businesses a chance to be part of his empire, including (in alphabetical order): 44 Farms (Cameron, TX); All American Design Center (Las Vegas, NV); Brad & Martin (Houston, TX); DamnDog (New Orleans, LA); Designer Drains (Montclair, CA); Desert Creek Honey (Blue Ridge, TX); Dutch Spirits (Pine Plains, NY); Evolving Kneads Bakery (Los Angeles, CA); Face Chairs (Naples, FL & Los Angeles, CA); Garcia Art Glass (San Antonio, TX); Jed MalitzV2 (New Orleans, LA); Kelvin Slush (Brooklyn, NY); Kismet Cosmetics (Covington, LA); Lazyjack Press (New York, NY); Little Waisted (Laguna Hills, CA); Merrick Seafood (Cape Coral, FL); Nicolita (Santa Ana, CA); Pop Brothers (Gulfport, MS); Real Antique Wood (Irvington, NJ); Santa Barbara Mariculture Company (Santa Barbara, CA); SeatNinja, Inc. (Folsom, CA); Sleek To Chic Interiors (Bedford, TX); Smart LED Concepts (Fort Lauderdale, FL); and Wizard Creations (Fort Lauderdale, FL).
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Season 3 of BILLION DOLLAR BUYER premiered on Wednesday, January 3, 2018 at 10pm ET/PT on CNBC. In the season opener, "Autonomy Farms & Too Pretty," Fertitta offers two small businesses an opportunity that could change their lives forever. First up is Autonomy Farms, who hope to end their recent string of bad luck by impressing Tilman with their organic beef and produce. Next up is Too Pretty, an athleisure company with a female empowerment message that packs a punch. If their products are a knockout, Tilman will help their business reach the next level. But if they fail, Tilman will put their bids out to pasture. Season 3 features these 10 additional businesses (in alphabetical order): BellaBreeze (Houston, TX); Eat Drink Host (Spring, TX); Hanley's Foods (Baton Rouge, LA); K&N Custom Granite (Houston, TX); LoweCo. (Dallas, TX); Mar-tea-na Tea Company (Houston, TX); Nino's Pasta (Northlake, IL); Pasturebird (Murrieta, CA); SOCIAL Sparkling Wine (Chicago, IL); and Texas Mattress Makers (Houston, TX).