Plot Synopsis

When family man Nick Brewer is abducted in a crime with a sinister online twist, those closest to him race to uncover who is behind it and why. Nick's sister, Pia, aces to find Nick when he appears in an online video, bloodied and holding a sign that reads: "At 5 million views I die." After connecting with Pia online, Detective Roshan Amiri finds himself embroiled in her brother's case while facing resistance within his own ranks. Big revelations raise questions about Sophie and Nick's marriage, and Sophie herself gets more stunning news from a stranger. Amiri questions a suspect. This limited series explores the ways in which our most dangerous and uncontrolled impulses are fueled in the age of social media and reveals the ever-widening fractures we find between our virtual and real-life personas. Co-created and executive produced by showrunner Tony Ayres, CLICKBAIT premiered on Wednesday, August 25, 2021, as Netflix released all eight episodes.