Plot Synopsis

In each hour-long episode, three aspiring female entrepreneurs develop their homemade products to be sold on the Home Shopping Network (HSN) and online. These lucky inventors -- mentored by Kelly Ripa, business experts Wendy Robbins and Ed Evangelista, and guest experts -- put the final touches on their products and build unique marketing strategies, which they present to a panel of judges, including Kelly, HSN executives Jennifer Cotter and Chris Nicola, and guest expert judges. A deal with HSN could change these women's lives overnight. Guest judges and mentors include: Emeril Lagasse, celebrity chef, restaurateur, author, and creator of Emerilware; Jennifer Flavin-Stallone, beauty entrepreneur and co-founder of Serious Skin Care cosmetics; Colin Cowie, entertaining authority, author, and creator of the Colin Cowie Collection; Ingrid Hoffmann, celebrity cook, creator of the Simply Delicioso collection, and Food Network host; Diane Gilman, famed fashion designer and creator of her Diane Gilman; Stacey Schieffelin, founder and president of cosmetics line ybf (your best friend) beauty; Jeffrey Banks, acclaimed menswear designer, author and creator of a lifestyle collection; James Mischka and Mark Badgley, renowned celebrity fashion designers and creators of American Glamour Badgley Mischka; Skip Borghese, CEO Multimedia Exposure, Italian Prince and creator of Perlier - Italian Beauty; Carolyn Forte from Good Housekeeping Research Institute; Allie Lewis, the food editor at "Real Simple Magazine"; Lori Bergamotto, fashion editor at "Lucky Magazine."