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How I Rock It

How I Rock It

Photo Credit:  Ian Morrison / Esquire
  • Premiered: 
    November 20, 2013
    (Click date to see TV listings for that day)

  • Network: Esquire
  • Category: Series
  • Genre: Reality
  • Type: Live Action
  • Concept: 
  • Subject Matter:
  • Tags: celebrity, fashion

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(That We Know Of)
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Plot Synopsis

Host Baron Davis travels across the United States, profiling celebrities and tastemakers who are at the forefront of a men's style revolution. From Tinker Hatfield, the man behind Nike Air Jordans, to a John Varvatos hosted rock concert and from director Paul Feig's search for the perfect martini to the muse of David Lynch, Davis spotlights how personal style comes in all varieties. In each 30-minute episode of HOW I ROCK IT, Davis catches up with four athletes, musicians, celebrities, designers, influencers or street-style icons, including: My Morning Jacket's Jim James, who rocks the stage in LA; actor Jason Lee, who shows off his vintage rides; meatball impresario Michael Chernow, who opens a new restaurant; designer Waraire Boswell, who suits up the NBA elite; DJ Zen Freeman, who partners with a hypnotist; director Paul Feig, who goes in search of the perfect martini; Steve Shaw, who defines NSFW photography; tattoo artist Mr. Cartoon, who takes a low-rider tour of East LA; designer John Varvatos, who hosts a rock concert in the Bowery; Magnus Walker, who showcases his fleet of custom Porsches; Chef Marcus Samuelsson, who preps for a night at The Red Rooster; magician Rob Zabrecky, who attend the Magic Awards; sneaker designer Tinker Hatfield, who goes inside the Nike archives; actor Vincent Piazza, who gets outfitted in menswear brand Ovadia & Sons; car crafter Jonathan Ward, who reveals his handmade collection; hip-hop producer 88 Keys, who explores his obsession with Ralph Lauren; director David Lynch, who reveals his true inspiration; photographer Jonathan Mannion, who is on set with Theophilis London; designer Duncan Quinn, who tours America's most exclusive city with; mixologist Daniel K. Nelson, who lets loose in LA's speakeasies; James Bond, owner of Undefeated brand, who takes a young boxer under his wing; designer Mark McNairy, who preps an edgy new line; musical innovator Willy Moon, who rocks an LA hot spot; and pop-up dining icon Ludo Lefebvre, who opens another restaurant.


Production & Distribution

  • Produced by Ryan Seacrest Productions
  • Produced by Citizen Jones