Plot Synopsis

Executive produced by Alicia Keys and Chef Marcus Samuelsson, HUSTLE is a one-hour reality series that follows Dominican-American business wunderkind John Henry, as he meets NY-based entrepreneurs, deep dives into their business, and pinpoints the exact issues holding them back. Henry gives them personalized marching orders while setting up opportunities for their businesses that could set them on a new trajectory...if they can take advantage of them.

By age 25, Henry had already sold his first company, launched a venture capital fund in Harlem, and was been listed on Ebony's 2018 "Power 100" and as one of Forbes Magazine's "30 Under 30" for 2019. After founding and later selling that first business, Henry made a commitment to give back in his community through Harlem Capital, a diversity-focused venture capital firm on a mission to invest in over 1,000 diverse founders over 20 years. HUSTLE puts Henry's mission of empowering diverse young entrepreneurs on its feet and into the street.

In the series opener, "Jammed Up," Henry works with Ashley from Trade Street Jams to turn her small, artisanal jam business into a profitable company with enough revenue to allow her to quit her day job.