Plot Synopsis

I QUIT is a one-hour reality series that follows entrepreneurs from six businesses, who risk it all when they give up their steady 9-to-5 jobs to follow their passions in a life-changing journey that begins with the words, "I Quit!" Over the course of one year, I QUIT follows six sets of hopeful entrepreneurs as they leave their steady incomes and retirement plans behind, going all in on their dreams of launching their own businesses. Along the way, they will be mentored by three successful business leaders who have each built empires of their own -- Harley Finkelstein, COO of Shopify; Debbie Sterling, CEO of the award-winning children's multimedia company, GoldieBlox; and Tricia Clarke-Stone, entrepreneur, author, innovative marketer and co-founder/CEO of the award-winning creative and tech agency, WP Narrative_.

From newlyweds Matteo and Julie trying to launch a "versatile attire" company to parents Mike and Gloria building a BBQ sauce business and best friends Ashanti, Jasmine and Tyshemia looking to disrupt the wine industry, I QUIT follows a cast of everyday people who take the leap of a lifetime. Best friends and dads from Utah, Marcus and Chris, have 10 kids between them and put everything on the line to launch an outdoor cooler company, relying heavily on their families and each other as they face crippling market issues from the get-go. New Jersey couple Alex and Sibrena grapple with financial security after buying a semi-pro soccer team. A daughter of a Brazilian immigrant, Jen takes the chance her father never had -- leaving her executive position on Wall Street to start a full-time business with her husband Jesse, making a beloved Brazilian truffle, 'brigadeiros. With the business owners also self-documenting, viewers experience the high intensity, pressing deadlines and extreme decision-making that rule in these daunting endeavors where there are no safety nets. And all the while, what the entrepreneurs don't know is that at the end of the year, the most promising business will receive $100,000 to fuel their growth. Can the new business owners turn up the heat, or will they go broke?