Plot Synopsis

Chris 'Ludacris' Bridges, Chaka Zulu and Jeff Dixon founded the record label DTP -- Disturbing Tha Peace -- and took the music world by storm in the 1990s with hundreds of millions of dollars in sales, celebrity endorsements and global appeal. DTP showed the world that hip hop was a lifestyle, not just music. This reality series shows how DTP tries to reinvent itself for a new era, resuscitate the entire music industry and demonstrate how true family bonds, loyalty and innovation will help their company excel in this hyper-competitive industry.