Plot Synopsis

This reality series offers viewers a fly on the wall experience at "The Shootist" gun store in Englewood, Colorado. Salesman Josh T. Ryan is always in full-on pitch mode and for every gun sold by this expert gunslinger at this family-owned store, there's a fascinating story and a fascinating buyer to tell it to him: the new parent who wants to protect his family; the teenager who's an expert hunter; the 30-something woman who feels a little more at ease with a revolver in her purse and the avid collector who simply has a fascination with guns of all kinds. Ryan is a born salesman, who wields his patented quick-draw humor and inherent likeability in each exchange, making jokes and big-ticket deals over the blasts echoing from the public firing range in the basement. All this is done before hidden cameras which are only revealed after the transaction is completed in order to insure a particularly candid and compelling point of view.