Plot Synopsis

Each Thanksgiving morning since 1948, NBC has broadcast the MACY'S THANKSGIVING DAY PARADE. For 2024, the 98th annual parade -- hosted by Savannah Guthrie, Hoda Kotb, and Al Roker -- was broadcast from 8:30am-Noon on NBC and Peacock in all time zones. An encore telecast begins at 2pm ET/PT. A Spanish language simulcast on Telemundo is hosted by the network's Carlos Adyan and Andrea Meza.

This year's parade is the largest yet with more than 5,000 volunteers, 17 featured character balloons, 22 floats, 15 heritage and novelty balloons, more than 700 clowns, 11 marching bands, 10 performance groups, and music's biggest stars, all welcoming Santa Claus and the holidays. For the first time, renowned choreographer Shay Latukolan also lends his expertise to the parade, choreographing dance performances for the arrivals of Tom Turkey and Santa Claus, as well as adding a touch of magic to three featured floats.

Scheduled to perform at 34th Street are Grammy, Oscar, Emmy, and Tony Award winner Jennifer Hudson; global pop icon and Grammy winner Kylie Minogue; and Tony, Grammy, and Emmy winner Billy Porter. The parade also features special appearances by Tony, Emmy, Grammy and two-time Oscar nominee Cynthia Erivo and Cole Escola. Additional guest appearances by Jonathan Bennett; Liza Colon-Zayas; Tom Kenny; Ginna Claire Mason; WNBA's New York Liberty and Ellie the Elephant; and Alison Brie. Plus, performances from the cast of these Broadway plays: Death Becomes Her; Hell's Kitchen and The Outsiders.

The 11 marching bands are: Avon Marching Black & Gold; The Carolina Band of the University of South Carolina; East Tennessee State University Marching Buccaneers; Flower Mound High School Marching Band; The Lake Hamilton High School Marching Band -- The Power Band of Arkansas; Macy's Great American Marching Band; The Majestic Marching Cardinals of Jonesboro High School; New York City Police Department Marching Band; The Pride of West Virginia -- The Mountaineer Marching Band; Sioux Falls Lincoln High School "Patriot" Marching Band; and University of Massachusetts Minuteman Marching Band.