Plot Synopsis

"More to Love" is a dating competition series that follows Luke Conley, an average single guy with an above-average waistline, as he wines, dines and romances 20 confident plus-size women. Since this series was developed by the same people who created "The Bachelor," their formats are similar. The activities for "More to Love" are less superficial -- fewer hot tubs -- and the show does not focus on physical improvement, allowing the prospective couple to get to know each other on a deeper, more personal level. Lane Bryant Stores hosted casting calls in nine cities nationwide in April 2009, looking for full-figured ladies ages 21-34.