Plot Synopsis

Originally known as the MOBILE ALABAMA BOWL, this bowl game has been held annually in Mobile, Alabama since 1999, with the mission of highlighting the city and advancing tourism. After two years as the MOBILE ALABAMA BOWL, the event landed a new sponsor and was the GMAC BOWL for the next 10 years, followed by a five-year relationship with GoDaddy, three years with Dollar General, and now LendingTree. The game matches teams from the Sun Belt Conference and the Mid-American Conference.