Plot Synopsis

AMSALE GIRLS follows the women at Amsale Boutique, one of Manhattan's upscale bridal shops, where they make every bride-to-be feel special, cater to high-maintenance families, and close the sale on the perfect gown. Inside the shop, these ladies are often pitted against each other as they work to make their monthly sales numbers by selling gowns with price tags of $4,000 to $75,000, but they're also girlfriends who help each other in their personal lives. The women include: Amsale Aberra, the owner and celebrity wedding gown designer who has a client roster including Julia Roberts, Halle Berry, Salma Hayek, Heidi Klum, Selma Blair, Lucy Liu and Katherine Heigl; Debbye, the salon manager, who is in charge of all the girls; Samantha, the operations manager, who organizes special events and keeps everyone moving forward in the store; Kori, the salon concierge, who is the first person clients meet, but after quitting her high-paying job in finance, she's anxious to become a bridal consultant; and bridal consultants Emily (the determined and ambitious Midwesterner), Lauren (a homesick Texan who's eager to move ahead but must improve), and Linda (a New York native whose stressed about increasing her sales since her husband is out of a job).