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Buy It Now

Buy It Now

Buy_it_now_241x208
  • Premiered: 
    October 30, 2024
    (Click date to see TV listings for that day)

  • Network: Prime Video
  • Category: Series
  • Genre: Reality
  • Type: Live Action
  • Concept: 
  • Subject Matter:
  • Tags: business, celebrity

Buy This Show on DVD or Watch Online

No DVDs Available
(That We Know Of)
Legal Full Episodes
Not Available Online
(That We Know Of)

Plot Synopsis

Hosted by JB Smoove, BUY IT NOW gives entrepreneurs the opportunity to pitch their products for a chance to be featured in the Buy It Now store. Contestants have 90 seconds to convince a live studio audience of 100 everyday customers -- as well as a panel of esteemed judges -- to fall in love with their products. One contestant from each episode also wins $20,000. Amazon executives Carmen Nestares, Jenny Freshwater, Tanner Elton, and Michelle Rothman tag-team as judges on the panel, which also includes Ring creator Jamie Siminoff as the resident entrepreneurial judge. Two Amazon judges are joined by a different celebrity judge in each episode, including actress/entrepreneur Gwyneth Paltrow, designer Christian Siriano, actor/comedian Anthony Anderson, legendary skateboarder Tony Hawk, and actor/social media personality Tabitha Brown. BUY IT NOW debuted on Wednesday, October 30, 2024 on Prime Video, which released the first three episodes. A new installment premieres weekly on Wednesdays through January 8, 2025.

Cast

Production & Distribution

  • Produced by Amazon MGM Studios