Plot Synopsis

Executive Produced by Dana White, FIGHT INC: INSIDE THE UFC is a three-part documentary that chronicles the euphoric highs and crushing lows that UFC President Dana White and his most trusted advisors face everyday in the fight business. It's been 30 years since the UFC's inaugural event in 1993, an era of epic milestones despite huge challenges. Now, a cast of athletes rounds out this behind-the-scenes look at what it takes to run the world's premier mixed martial arts organization over the course of a tumultuous year. All three episodes of FIGHT INC: INSIDE THE UFC dropped on Friday, June 7, 2024 on The Roku Channel:

"Fighting Is in Our D.N.A.": It may feel like a perpetual cycle of chaos and stress, but White would have it no other way. With the return of UFC legend Jon Jones on the horizon, we peer back at his thrilling rise and heartbreaking fall, and we look ahead to the makings of his glorious comeback.

"Star Power": This episode follows the rise of UFC superstar Sean O'Malley, taking a close look into his personal and professional life, starting with his humble beginnings in Helena, Montana, and continuing through his hard-fought road to the top of the UFC's bantamweight division. Meanwhile, UFC President Dana White returns to his Boston roots to offer an intimate look at how he got started in the fight business.

"Building Sandcastles": As the UFC's 30th year comes to an end, pressure mounts when fate deals some unexpected blows, and the house of cards comes tumbling down. Championships change hands and more polarizing figures take center stage. When a high-profile fighter drops out due to injury, everything is thrown into chaos for the biggest fight of the year. It's all in a day's work for CEO Dana White and company, as everyone rolls with the punches to finish the year out strong.