Plot Synopsis

THE HOLDERNESS FAMILY is a half-hour reality series that follows husband-wife team Penn and Kim Holderness, best known for their "Xmas Jammies" viral video, as they launch their start-up digital content business while juggling the challenges of parenthood. Penn Holderness, a former local TV sports anchor, and his wife Kim Dean Holderness, a former local TV reporter, have used the overwhelming success of their family's lovable viral video to launch a unique family business. Their home-based company, Greenroom Communications, creates comedic videos for clients looking for a fresh way to advertise. Plus, they'll continue to produce catchy family videos, some of which premiere at the end of each episode and online at www.UPtv.com. And for the first time, fans see the creative process that goes into their work. Meanwhile, Penn and Kim are loving parents, raising the loves of their life -- their two young children Lola (8) and Penn Charles (5) -- as the kids navigate school, sports and other activities. In the debut episode, Penn and Kim prepare to produce a brand-new video, entitled "Mommy and Daddy Time," featuring an original song by Penn. Unfortunately, the entire family gets the flu, giving viral video a whole new meaning. In episode two, they take on a project for PAWfect Match, a non-profit pet rescue and adoption service. Each episode opens with a brand-new Holderness family version of the 1979 pop song, "Makin' It," originally recorded by David Naughton.