Plot Synopsis

In each 60-minute episode, one millionaire leaves behind his or her wealthy lifestyle for one week to secretly live and volunteer in some of the most impoverished and dangerous communities in America and to find this nation's unung heroes -- deserving individuals who continually sacrifice everything to help those in need. On the final day, in an emotional and dramatic climax, they reveal their true identities to those they've grown close to, and each millionaire gives away at least $100,000 of their own money, changing lives forever.
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Season 3, which premiered on Sunday, August 4, 2013 at 8pm ET/PT, included these secret millionaires: Anne Beiler, the founder of Auntie Anne's Pretzels, who traveled to Baltimore; Jay Deutsch, Chief Executive Officer and Co-Founder of BDA, who helped organizations in Phoenix; Debbie Johnston, a self-made millionaire in the healthcare industry, who visited the crime-stricken streets of Richmond, CA; and other moneymakers who shared their wealth with needy organizations.