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The Bold Type

The Bold Type

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Photo Credit:  Freeform/Justin Coit
  • Premiered: 
    July 11, 2017
    (Click date to see TV listings for that day)

  • Network: Freeform
  • Category: Series
  • Genre: Drama
  • Type: Live Action
  • Concept: 
    Inspired by the real life of Joanna Coles 
  • Subject Matter: Journalism
  • Tags:

Buy This Show on DVD or Watch Online

  • Click a button to buy a DVD at Amazon
  • Season 1
    • Amazon
Legal Full Episodes
Not Available Online
(That We Know Of)

Plot Synopsis

Inspired by the life of Joanna Coles, chief content officer of Hearst Magazines, THE BOLD TYPE is a one-hour drama series that explores the outrageous lives and loves of those responsible for the global women's magazine "Scarlet." The rising generation of "Scarlet" women leans on one another as they find their own voices in a sea of intimidating leaders. Together they explore sexuality, identity, love and fashion. The series opens with the newly promoted writer Jane becoming unsettled when Jacqueline assigns her a big story -- writing about why her ex broke up with her. Kat chases a story about outspoken photographer Adena, but is confused by her strong connection to the woman. Meanwhile, Sutton tries not to feel left behind by her best friends as she still toils in the assistant ranks. But she shocks them when they uncover a major secret Sutton has been keeping -- her scandalous affair with lusted-after "Scarlet" magazine lawyer Richard. Then, Kat finds herself questioning her identity as she continues to spend time with Adena. Jane is horrified when she is tasked with writing Scarlet's sex column -- especially when her story turns intensely personal. And Sutton is given an opportunity to advance at Scarlet, but questions if it's what she really wants to be doing with her life. On Tuesday, June 20, 2017 at 9pm ET/PT, Freeform debuted the pilot as a series sneak peek, with the official two-hour series premiere on Tuesday, July 11 from 9-11pm. Season 2 of THE BOLD TYPE premiered on Tuesday, June 12, 2018 from 8-10pm ET/PT, as Freeform debuted back-to-back new episodes. In the season opener, "Feminist Army," Jane is excited to publish her first big piece for Incite, especially since she's writing about a female CEO she admires and she knows Jacqueline will be reading it. Sutton is thrown when a new corporate policy seems to give her and Richard the green light on their romance. Adena grows frustrated when Kat seems too eager to flaunt their burgeoning relationship. Then, in the second episode, "Rose Colored Glasses," believing it shouldn't matter, Kat bristles when Alex recommends she highlight that she is black in her company bio. However, while introducing her parents to Adena, Kat is forced to confront how her avoidance of labels has affected her life. Sutton is horrified when she discovers her fellow fashion assistants think she was asked to organize a photo shoot featuring "honorable men" for reasons other than her talent. Jane tries to defend herself after the fallout from her Incite article, which doesn't go as planned.
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On Tuesday, August 7, 2018 at 8pm ET/PT, Freeform premiered "We'll Always Have Paris," the Season 2 finale of THE BOLD TYPE. Sutton's professional dreams come true when she jets off to Paris for Fashion Week, but while there she gains a new perspective on her situation. Jane moves forward with her fertility plan until she learns surprising news about her options and is faced with Ben and Pinstripe's different solutions. Kat faces pressure from Jacqueline to make their Paris party a success while attempting to reset her relationship with Adena. THE BOLD TYPE is currently filming its third season after being picked up by Freeform on October 4, 2017 when the network renewed the series for two additional seasons: Seasons 2 & 3.

Cast

Production & Distribution

  • Produced by Universal Television
  • Produced by The District